Abstracts – Browse Results
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Akintoye, A and Skitmore, M R (1991) Profitability of UK construction contractors. Construction Management and Economics, 9(04), 311-25.
Arditi, D and Suh, K (1991) Estimating system selection expert. Construction Management and Economics, 9(04), 369-81.
Bresnen, M J and Haslam, C O (1991) Construction industry clients: a survey of their attributes and project management practices. Construction Management and Economics, 9(04), 327-42.
Kaka, A P and Price, A D F (1991) Relationship between value and duration of construction projects. Construction Management and Economics, 9(04), 383-400.
Morgan, R E and Morgan, N A (1991) An appraisal of the marketing development in engineering consultancy firms. Construction Management and Economics, 9(04), 355-68.
- Type: Journal Article
- Keywords: client; implementation; marketing orientation; professional
- ISBN/ISSN: 0144-6193
- URL: https://doi.org/10.1080/01446199100000028
- Abstract:
This paper examines the results of an empirical study into the role of marketing in consultancy engineering service firms in the UK. The results suggest that marketing is, to some extent, considered a ’legitimate’ management function within these firms. However, evidence can be seen to illustrate that the trappings ’of marketing prevail rather than the substance’, which is required if a firm is to have the market-led and customer-driven orientations fundamental to the implementation of the marketing concept.
Ward, S C, Curtis, B and Chapman, C B (1991) Objectives and performance in construction projects. Construction Management and Economics, 9(04), 343-53.